Exclusive launch by Louyet Group at Jeux d’Hiver

The Louyet Group made its mark with the launch of the new BMW 1 Series, at an elegant afterwork event held on the terrace of the Jeux d’Hiver. This prestigious setting welcomed hand-picked guests who had come to discover this compact car with its bold design and advanced technologies.

The BMW 1 Series seduced with its semi-autonomous driving system, its connected interior and its high-performance engine, combining dynamism and respect for the environment. The event, punctuated by a convivial and refined atmosphere, highlighted the excellence of the Louyet Group and the unique spirit of BMW.

It was a successful evening of elegance and modernity.